The other week I was watching the movie “White House Down” starring Jamie Foxx and Channing Tatum with my family, and the 11 year old daughter (Emily Cole) of one of the primary characters played by Tatum announced in the movie that “no one ever blogs anymore” and that she proudly had a “YouTube” channel. Not to give too much of the movie away, but her YouTube channel becomes a pivotal plot devise as she uploads a video taken on her cell phone of a hostage situation in the White House that alerts the world to a crisis involving the President (played by Foxx). At the end of the movie an exhausted Emily is stunned when informed by a reporter that her channel now had over 7 million subscribers.
After my first knee-jerk reaction of denial “NOOOOO- I only started blogging, how could it not be cool?!”, I couldn’t get it out of my mind that I may have been missing a vital part of what’s available on social media.
I may be dating myself (and most likely because of just that statement, I probably just did) but I know what YouTube is. I understand that it is a video-sharing platform, and I can honestly admit I’ve wasted time watching cute cat videos or celebrity parodies. I’ve also seen my teenage daughter lose many hours glued content from her favourite bands, to manga comics, to instructional videos on how to style her hair, to crazy animated unicorns having adventures (btw in my opinion Charlie the Unicorn’s friends tend to be jerks.) I’ve even had to create an account to upload a video for a class project as that was the only file-sharing video option that Prezzie would accept. But I obviously wasn’t completely grasping the powerhouse that was YouTube.
According to Craig Smith of DMR in his February post “By the Numbers: 32 Amazing YouTube Statistics”, YouTube boasts of some pretty impressive stats:
– 1 billion users as of Feb 23, 2014
– 4 billions YouTube views/day as of Jan 23, 2012
– 6 billion hours of video watched/month as of Feb 23, 2014
– 1 billion mobile video views/day as of Oct 27, 2013
When I took at look at the channels with the top subscribers, it quickly became apparent that while many different age groups were using YouTube, it was the younger generation that were regular users and commentators.
But by taking some time, you can find some really good examples of public relation companies establishing a presence on YouTube:
And brands that have carved out their place as well: http://www.youtube.com/watch?v=BhBjJqu5lHM