So this week was an exciting one for me as we learned the value of using visuals to convey information – or the “Infographic”. Being a highly visual based learner, while I have a love of seeing words used to create images and convey meaning across a page, there’s just something about bright shiny graphics or pictures that always grab my attention. As the old adage goes “a picture is worth a thousand words”. There are many websites and companies offering services to help users to create an infographic (take a quick look above at my quick try using a free template from easel.ly) and plenty of design advice for making it look visually appealing, but cute images and eye-catching decals aside, there has to be some sort of content – meat if you will – contained within the graphic for it to be truly effective. The images may grab your attention, but there needs to be a message delivered for it to have the desired maximum affect (thus the “info” part of infographics).
Please take a moment to take a look at the following three infographics on social content strategy that I personally love:
This lovely infographic is clever in it’s simplicity yet extremely effective in how well it explains everything that’s important when considering social media content strategy. The image of a hamburger (or in this case a cheeseburger) is fairly universal – regardless of your social, economical or cultural background it’s pretty much a guarantee that if you are on social media, you know what this image is. Understanding that each layer is important to the overall sandwich, but that some – like the patty which represents the audience, are more important than others is absolutely brilliant.
I love this infographic that I discovered on Pinterest mainly because it’s so visually appealing. Warm rich bright tones like the gold background give the viewer a feeling of excitement and happiness, with contrasting colours to help the images pop out and there is not a lot of negative space wasted. But even more important, it shares a ton of information in a format that’s easy to read and follow. Like ingredients going into a factory, it guarantees that as long as you keep important factors such as content, messaging, tone, and brand in mind while avoiding common pitfalls, you too can produce quality social content.
While I’ve already mentioned how incredibly important it is to have quality information that you are looking to share with the reader in your infographic, the reality is that having some bright shiny graphics paired with top-notch content brings any infographic from good to excellent. From the cute “cartoony” people to the luscious iced cupcakes, your eye can’t help but be attracted to the images. It’s no good having boring graphs or pie charts if there’s nothing for your eye to be attracted to, and from that perspective, I love the visual appeal of this infographic.