Pondering PR

Exploring how we choose to be heard in a noisy online world.

Clara Shih “What’s the Endgame for Social Media?”

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Clara Shih “What’s the Endgame for Social Media?”

I’ve just started following Clara Shih on LinkedIn, the CEO of Hearsay Social and Author of The Facebook Era.  Take a moment to browse this article and if you’re on LinkedIn you might want to check out some of her other posts. I find she’s asking the right type of questions about how businesses can tap into social media by stressing the importance of the relationship – something that businesses may not have brought into their social media “concept” framework previously.

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Author: Cindy Tate

A Ryerson University, distance education student through the Chang School, I am pursuing a Public Relations Certificate while working full time as a municipal employee.

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